Black Friday 2022
The aim of this project was to update the photography and assets that had been used for the past few years by Cass Art for their Black Friday campaign. I wanted the focus to be on the use of texture and material as the basis, using strong lighting to highlight this texture. The photography on this campaign was extremely strong, owing to the bold blacks, strong lighting and interesting camera angles.
Within this project is: photography, web banner, homepage and email heroes.
Photography
Web Banner
Homepage
Email Heroes
