Managing the look and feel of the Christmas 2023 campaign was a tremendous project. Not only did it need to fit in with previous years photography, it needed to move on in a way that was noticeable - quite the contradiction! We wanted to elevate the products and create a premium look and feel where appropriate, using the classic Christmas colours you’re used to seeing. You’re in no doubt this is a Christmas shoot, but I like to think that it’s been done tastefully and ignites inspiration on our customers.
