Cass Art’s 2023 campaign was the “Cass Colour Stories”. With each month, we celebrated a new colour within the Cass Art’s brand guidelines colour palette. These included Orange Lake Deep, Viridian and Cobalt Teal. The art direction from me on the shoots directly impacted me and the wider team, when it came to the assets created on shoot, that would be used on web, social, blogs, print and more.
Below you will see various colours that were shot and some of the different applications.
Cass Colour Stories: Orange Lake Deep
Photography, Social Media and Landing Page.
Cass Colour Stories: Cobalt Teal
Photography, Social Media and Blog Post.
Cass Colour Stories: Cerulean Blue
Photography and Social Media
Cass Colour Stories: Cadmium Yellow
Photography and Landing Page.
