The Thought AW21 campaign was the second time the brand would be working with and stocked in John Lewis. Because of this, not only did the work have to adhere to brand guidelines internally, it needed to adhere to John Lewis’ guidelines as well.
Within this section is: POS and Posters for John Lewis
Thought AW21
Rail top POS - these would sit in John Lewis above the rails to give more brand awareness
A3 Poster
A2 Poster
