An experienced Graphic Designer and Art Director with a background in fashion - luxury and sustainable - and retail.

Skilled in: Photoshop, Illustrator, InDesign, After Effects, Art Direction, Figma, Illustration and Microsoft products.

Hobbies and Interests: Ice skating, dance, gym, books and travel.

End-to-end Campaign Design - Working on campaigns from ideation to execution. Including research, creating a brand guideline pack, getting stakeholder sign off and executing/managing responsibilities within the team.
Content Design - Social media graphics for recurring and campaign use.
Print Design - Branded flyers, posters, vinyls, stickers and packaging. Advertising via London Underground tubes, magazines, posters, digital and through partnerships. Designing signage and POS to company specifications.
Art Direction - Including initial research, creating moods, shoot lists, organising studio time, curation on set and retouching post shoot.
Web Design - Web updates and email design.
Packaging Design - Own brand packaging designed in-house.

Overseeing all BAU, including but not limited to; weekly homepage updates, marketing emails and newsletters, social media assets, and organic social posts.
Designing direct to customer leaflets for new launches and promotions.
Design POS for wholesale, including posters, struts and hangertalkers, to external company specifications - for example, John Lewis.
Owning the creation of seasonal linebooks, working collaboratively with the design and sales teams.
Photographing still life imagery for company use.
Retouching images for company and external use.
Artwork packaging amendments, including swing tags, boxes, hangtags and wraps.