Working within the retail space often means regular product launches. For this particular launch, we wanted the photography to be bold and bright. One of the products being launched at this time were Turner paints, a gouache known for being pigmented and opaque. This needed to be carefully considered when showing the end use to customers. The photography needed to show this off immediately. For this reason, we opted to use a number of techniques including: layering of paint, layering of black paper and single paint use. Other products were shot during this shoot and each were treated with the same level of care and consideration to show off the best attributes of each product.
