Every year, Cass Art holds a student day where I am asked to manage the project from start to finish. This involves designing visuals that work for a student audience and convey the relevant messaging that year. This is one of the few opportunities where brand guidelines are allowed to be broken. We use new and exciting typefaces, graphics and colour palettes. I enjoy taking on this challenge every year, getting to research a demographic I am no longer a part of and seeing what trends are about. With social media switching things up quickly, this can be a challenging but exciting task.
Within this set is: design assets and guidelines, social media, leaflets and web landing page.
Student Day 2023
Student Day: Colour Palette, Assets and Fonts
Student Day: Flyer Example
Student Day: Social and Digi Screen
Student Day: Landing Page
